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The audience of news sections on search sites beats all records.Only in America, the aggregate attendance of Yahoo News and Google News has already exceeded 27 million people a month. This is higher than for specialized news sources like MSNBC, and significantly higher than the sites of the most popular newspapers.
According to Nielsen//NetRatings statistics, in June 2004, Yahoo News was visited by almost 21 million people, and Google News - 6.3 million people really turn away from newspapers in favor of automatic news collectors. Surely this trend is relevant for Russia, as the authors of the Yandex.News project also regularly report about the expansion of the service and their record achievements.
It is curious that the largest newsgroups on Internet Yahoo News and Google News are officially considered search sites. If you put them in one category with the media, then, for example, the Yahoo News site would rank second in popularity after the CNN site, which is visited by 22.4 million people. And Google News would be in 11th place, a line below the popular newspaper USAToday.com.
Thus, experts already Give marketing and PR experts advice on how to post their press release on Google News and other ym.c-collectors. A multi-million user audience can not be neglected, and access to it is extremely simple. For example, to get into Yandex.News it's enough to publish your release in any major Internet publication - and in 15 minutes it will be on the tape Yandex. It is important only to optimize the press release specifically for the search site, similar to how web sites are optimized before indexing.
